Advertising revenue on smart phones will reach $ 11 billion

 

 

 

Research Foundation said
Gartner
That global advertising revenue on smart phones will reach $ 11.4 billion this year, up from $ 9.8 billion last year.

And will lead the expansion of advertising revenues on smartphones to create more job opportunities for application developers, ad networks and corporate sponsors for operating systems as well as advertising agencies.

It is expected to be affected by the print advertising industry growth of digital advertising, but this growth will be offset damage, especially in East Asian countries such as Japan and South Korea, which expects to replace traditional advertising services digital advertising across smart devices.

A statistical study carried out by the company
MediaVest
That more than 85% of companies intend to increase their marketing budgets planned to spend on smartphones in the near future.

This does not mean advertising on smart phones only suitable for applications, where 66% of the preferred phone users that Atcefho Internet via web version for smart phones rather than applications, but less than 35% prefer to shop across supermarkets applications from their computers.

It is expected that the exhaust to enter the market a greater number of tablet computers of various brands and operating systems, and will increase the trend towards the establishment of corporate content across tablet computers, and Windows 8 will have the power to adopt smart phones applications enabled
HTML 5
Finally storage and services will be cloud computing available everywhere.